Essays about: "•Strategic Management"

Showing result 16 - 20 of 1420 essays containing the words •Strategic Management.

  1. 16. Internationalising scale-ups: an organisational capability approach : A multiple-case study of knowledge acquisition and integration in innovative and internationalising scale-ups.

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

    Author : Nils Grönberg; Madeleine Tell; [2023]
    Keywords : Scale-up; Scaling; Internationalisation; Organisational capability; Knowledge-based view.; Scale-up; Escalamiento empresarial; Internacionalización; Capacidad organizativa; La teoría de la empresa basada en el conocimiento;

    Abstract : Background: “Scale-ups”, characterised by their high growth and significant contribution to economic development, receive increasing attention in today's economies. They are often young and innovative SMEs that grow rapidly across international borders. READ MORE

  3. 17. Design and development of EQMS - An easy-to-use entry-level Quality Management System

    University essay from Lunds universitet/Produktionsekonomi

    Author : Christian Håkansson; [2023]
    Keywords : Easy quality management system; EQMS; Entry-level qaulity framework; Quality control management; Technology and Engineering;

    Abstract : Background: In today’s business climate, companies need to make sure they have efficient resource management and that the quality of product and services fulfills the customers constant changing expectations, potential regulations, and global environmental policies. Possible approaches for companies to address this is through more strategic purchasing and earlier involvement of purchasers in processes and development projects. READ MORE

  4. 18. Brand Positioning Unveiled: An Insider's Perspective from Industry Professionals

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Felix Ellqvist; Niklas Kjellander; [2023]
    Keywords : Brand Positioning; Brand Management; Market Orientation; Brand Orientation; Schools of Positioning; Business and Economics;

    Abstract : Research Purpose & Aim: The purpose of this thesis is to shed light on how individual marketing- & brand-managers conceptualise and approach brand positioning. This study aims to vertically deepen the current knowledge of brand positioning in practice as well as horizontally broaden the literature by taking a unique managerial perceptual perspective. READ MORE

  5. 19. LEAN In The Swedish Armed Forces

    University essay from Mälardalens universitet/Akademin för innovation, design och teknik

    Author : Nadia Al-Hakim; [2023]
    Keywords : Lean Philosophy; Lean Thinking; Military logistics; JIT; Lean; Försvarslogistik; JIT;

    Abstract : Date: 4th of June 2023 Level: Master thesis within Industrial Engineering and Management, Product and Process development – 30 credits. Institution: School of Innovation, Design, and Engineering at Mälardalen’s University Author: Nadia Al-Hakim Title: Lean in the Swedish Armed Forces Keywords: Lean Philosophy; Lean Thinking; Military logistics; JIT Research Question: What are the potential enablers and barriers to adapting the Lean philosophy in military logistics operations? Purpose: This study aims to investigate the potential challenges of implementing the Lean philosophy in the Swedish Armed Forces’ logistics. READ MORE

  6. 20. The Authenticity Imperative - Towards Building Long-Term Relationships with Social Media Influencers in the Digital Age

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Alexandra Nuria Kunert; [2023]
    Keywords : social media influencer; influencer relations; authenticity; relationship management; strategic communication; Social Sciences;

    Abstract : Capturing how organizations build and maintain long-term and mutual beneficial relationships with influencers is an urgent quest by both, communication practitioners and scholars. In the ever-evolving context of digitalization, navigating influencer communication remains to be a major challenge, as the concept of an authentic partnership is constantly adapting in the fast-paced social media realm. READ MORE