Essays about: "1337"
Found 4 essays containing the word 1337.
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1. Protections Against Direct and Indirect Expropriation - How the United States and the European Union use Sanctions and Bilateral Investment Treaties to Protect Intellectual Property
University essay from Lunds universitet/Institutionen för handelsrättAbstract : This paper presents an overview of how the United States and the European Union use their sanctions and Bilateral Investment Treaty policies to protect intellectual property rights overseas from expropriation. Both territories’ policies vary, with American rightsholders more capable of protecting their overseas intellectual property through the United States’ sanctions policy; European Union investors, conversely, are more likely to benefit from Bilateral Investment Treaties signed by the Member States and third countries. READ MORE
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2. Cause-Related Marketing: Is a Profit-Making Brand a Suitable Partner for a Charity Organization?
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Cause-related marketing is a marketing communication tool through which a company and its products are linked together with a charity organization. It has become a popular marketing strategy among companies in the US, and it is becoming more prevalent among companies in Sweden. READ MORE
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3. Revenue and creativity : Disentangling demand creating attributes in movies
University essay from IHH, NationalekonomiAbstract : This paper’s aim is to outline a general model of the indicators of box office revenue for the top performing movies in history. The experience industry is different from most other in that the consumer good consist to a large extent of an emotion arousal. READ MORE
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4. Celebrity Endorsement Branding : Linking Fragrances to Celebrities
University essay from Institutionen för ekonomi och företagandeAbstract : .... READ MORE
