Essays about: "3 types of marketing in service industry marketing"

Found 2 essays containing the words 3 types of marketing in service industry marketing.

1. 1. The impact of open business model, innovation types and firm’s capital structure on product’s time-to-market and firm performance

   University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

   Author : Christoffer Nilsson; Belinda Hsu; [2022]
   Keywords : Business model framework; innovation; capital structure; time-to-market; firm performance; structural equation modeling; exploratory factor analysis;

   Abstract : For decades, globalization has introduced both opportunities and pressures for companies around the world by introducing freer trade, increasing foreign direct investment and the international use of intellectual property that boosted the diffusion of knowledge and technology. As a result, the international competition has become more intense for many firms. READ MORE

3. 2. Key Criteria in Project Evaluation : A study of New Service Development

   University essay from Handelshögskolan vid Umeå universitet

   Author : Cam Nhung Nguyen; Eriona Shtembari; [2009]
   Keywords : project evaluation; project control; monitoring; criteria of evaluation; service innovation; service projects; new service development;

   Abstract : Project evaluation is concerned with indicators setting and performance tracking along the life of a project. It plays an essential role to the success of any project and therefore demands special attention. At the heart of this process lies a system of criteria one has to take into account when performing the evaluation. READ MORE