Essays about: "5 types of needs in marketing"

Found 2 essays containing the words 5 types of needs in marketing.

  1. 1. Investment and Development Impact of Microfinance Institutions : A case study of Ghana

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Yaw Francis Eduonu Duah; Eleanor Neequaye; Emmanuel Annan Kissedu; [2012]
    Keywords : Microfinance; Micro Finance Institutions; Micro and Small-Scale Enterprise; Investment; Development; Poverty. ;

    Abstract : This study with its two-fold objectives undertakes a descriptive analysis of how Microfinance Institutions (MFIs) have evolved into its multi-tiered state in Ghana and how their development has impacted other stakeholders in Ghana’s economy especially Micro and Small-Scale Enterprises (MSEs). Additionally, this study undertakes an empirical and exploratory case study to investigate how MFIs in Ghana are influencing access to finance by MSEs. READ MORE

  3. 2. What to Consider When Choosing Distribution Channels – a Case Study of a Software Company

    University essay from Lunds universitet/Produktionsekonomi

    Author : Ted Kristensson; [2007]
    Keywords : Distribution Channel; Marketing Channel; Channel Partner; Value Added Reseller; Distributor; Sales cycle; Software; Email archiving; Email Compliance; Marketing flow.; Technology and Engineering;

    Abstract : EasyArchive is a vendor of an email archiving software solution. EasyArchive’s sales are not growing with the same speed as the market, which is forecasted to grow with up to 1000% within the next 5 years. EasyArchive’s direct sales force can expand but the company is also evaluating alternative marketing channels. READ MORE