Essays about: "ABB marketing thesis"

Found 5 essays containing the words ABB marketing thesis.

1. 1. Rethinking the Spectrum of Marketing Communication Tools in B2B : An Explanatory Case Study from a Multinational Automation Company

   University essay from Karlstads universitet/Handelshögskolan (from 2013)

   Author : Jonathan Segerström; Elina Tidström; [2022]
   Keywords : Business-to-business; Business marketing; Marketing communication; Digital media;

   Abstract : Title: Rethinking the Spectrum of Marketing Communication Tools in B2B  Date: 2022-06-03 Level: One-Year Master’s Thesis 15, ECTS Institution: Karlstad Business School Authors: Jonathan Segerström & Elina Tidström Tutor: Bo Rundh Keywords: Business-to-business (B2B), Business marketing, Marketing communication, Digital media. Research question: How does a company within the automation industry work with their marketing communication? Purpose: The purpose of this study is to explain the transformation of marketing communication in a company within the automation industry. READ MORE

3. 2. Product Portfolio Management – Managing a Mix of Customized and Standardized Products

   University essay from Lunds universitet/Produktionsekonomi

   Author : Henrik Jansson; [2010]
   Keywords : Technology and Engineering;

   Abstract : ABB Machines in Västerås, Sweden develop, sell, and manufacture generators and large electric motors worldwide. During the past years new competitors have emerged from a lower output range and some customers have reduced their demands in order to reduce the generator costs. READ MORE

4. 3. Organizing the Customer Oriented Company: A Review of the Marketing and Sales Organization of ABB Robotics

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Jakob Johansson; Kristoffer Jönsson; [2008]
   Keywords : Customer Orientation; Organizational Structure; Business Life-cycle; Business Strategy; Organizational Design;

   Abstract : In today’s markets characterized by harsh competition companies must not only be well prepared to answer to customers current needs, they also need to be prepared for the future ones. A company that once was market leader of its industry can quickly become a market follower if the management team is unaware of how customers value the offering. READ MORE

5. 4. THE FUTURE OF MARKETING RESEARCH A Study of the Online Access Panel Market in Sweden

   University essay from Lunds universitet/Produktionsekonomi

   Author : Fredrik Nilsson; Carl-Henrik Söderström; [2005]
   Keywords : Technology and Engineering;

   Abstract : Online Access Panel (OAP) marketing research is a new method for conducting marketing research in order to create decision power. For example the decision power can be used in product development, business development and innovation. READ MORE

6. 5. Corporate Social Responsibility (CSR)Activities of Swedish Multinational Companies (MNCs) Contributing to Economic and Social Development in the Argentinean Society

   University essay from Ekonomiska institutionen

   Author : Linda Davidsson; [2004]
   Keywords : Business and economics; Corporate Social Responsibility; CSR; multinational companies; Argentina; Sweden; developing countries; society; stakeholders; Ekonomi;

   Abstract : Background: Stakeholders are expecting companies to take on a broader social responsibility. Swedish MNCs operating in Argentina and working actively with CSR face special challenges when implementing CSR activities in the local context. READ MORE