Essays about: "ADVERTISING BANKS"

Found 5 essays containing the words ADVERTISING BANKS.

  1. 1. “Yebo Gogo, it’s time to braai Mzansi!” Code-Switching, Borrowing, Prestige, Slang, and Persuasion in the Digital Marketing Industry of South Africa

    University essay from

    Author : Daniel Neate; [2022]
    Keywords : Advertising; code-switching; borrowing; slang marketing; covert or overt prestige;

    Abstract : This paper will analyse code-switching, borrowing, slang, and covert or overt prestige in online and television media. The days of OOH (Out Of Home) advertising are becoming obsolete and moving toward a digital age. READ MORE

  3. 2. Influence of e-krona & e-CNY on individual privacy : A comparative study between Sweden and China

    University essay from Uppsala universitet/Industriell teknik

    Author : Shuyu Lan; Saleh Vaghoor kashani; [2021]
    Keywords : e-payment; CBDC; e-CNY; e-krona; privacy concerns;

    Abstract : This paper analyses the innovative digital money CBDC and its potential influence in Sweden and China with Privacy Calculus Model. The research aims to understand how e-krona and e-CNY will influence individual privacy in Sweden and China, and what the similarities and differences are. READ MORE

  4. 3. Internet advertising of banks in Sweden during the present financial crisis

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Pawel Malicki; Cecile Bousquie; [2009]
    Keywords : Advertising; financial crisis;

    Abstract : The purpose of this study is to provide the view on the online advertising’s characteristics during the present financial crisis in Sweden. To achieve the purpose, multiple case study of four main Swedish banks is used with the predominance of descriptive method. READ MORE

  5. 4. Internet advertising of banks in Sweden during the present financial crisis

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Pawel Jr Malicki; Cecile Jr Bousquie; [2009]
    Keywords : Internet; advertising;

    Abstract : The purpose of this study is to provide the view on the online advertising’s characteristics during the present financial crisis in Sweden. To achieve the purpose, multiple case study of four main Swedish banks is used with the predominance of descriptive method. READ MORE

  6. 5. Home loans - A study of banks' lending to finance housing

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Marica Hansson; Caroline Häggström; Maria Kylén; [2007-10-19T09:50:09Z]
    Keywords : ;

    Abstract : Background and problem discussion: Over the past few years prices on housing have repeatedly hit the roof; in the news there have been reports about how there has, year after year, been a new all-time high for money spent on housing. The low interest rates are enabling people to afford large loans and hence to pay more for their housing. READ MORE