Essays about: "Adam Svenson"

Found 1 essay containing the words Adam Svenson.

  1. 1. Value Co-Creation in E-commerce : A Case Study of a Swedish E-Retailer

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Malte Bäck; Adam Svenson; Johan Hemmingsson; [2018]
    Keywords : Value Creation; Value Co-Creation; Customer Relationships;

    Abstract : This thesis aims to examine if and how Value Co-Creation works online, and what interactions the customers believe to be of importance to continue a relationship with a company. The problem of the thesis is how to create value in order to establish long-term relationships with customers in an online environment where the element of face to face interactions is absent, and switching costs facing the customers are non-existent. READ MORE