Essays about: "Adam Svenson"
Found 1 essay containing the words Adam Svenson.
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1. Value Co-Creation in E-commerce : A Case Study of a Swedish E-Retailer
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : This thesis aims to examine if and how Value Co-Creation works online, and what interactions the customers believe to be of importance to continue a relationship with a company. The problem of the thesis is how to create value in order to establish long-term relationships with customers in an online environment where the element of face to face interactions is absent, and switching costs facing the customers are non-existent. READ MORE
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