Essays about: "Adrian Woloszyk"

Found 2 essays containing the words Adrian Woloszyk.

1. 1. Luxury Advertising - An Oxymoron: A Quantitative Study on the Negative Signalling Effects of Advertising on Luxury Brands through Third-person Effect

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Hedvig Durö; Adrian Woloszyk; [2017]
   Keywords : Luxury; Advertising; Luxury perception; Signalling theory; Third-person effect;

   Abstract : This thesis evaluates the advertising contradictions about marketing strategies in luxury branding. Although it has been discussed that marketing of luxury goods are anti-laws of marketing, the advertising expenses are billions and billions of dollars in an industry worth 1.08 trillion in 2016. READ MORE

3. 2. Deconstruction 3.0 : A study of a guerrilla attack from within the postmodern fashion system by the post-Soviet collective of Vetements

   University essay from Stockholms universitet/Modevetenskap

   Author : Adrian Woloszyk; [2017]
   Keywords : Deconstruction; Fashion system; Fashion business model; Luxury; Brand image; Brand heritage; Griffe; Post-Soviet; Slow fashion; Vetements; Gvasalia; Volkova;

   Abstract : The aim of this thesis “Deconstruction 3.0” is to show how the third wave of deconstruction in fashion is deconstructing the second [postmodern] French luxury fashion system. READ MORE