Essays about: "Ahead - Media Communication"

Showing result 1 - 5 of 7 essays containing the words Ahead - Media Communication.

  1. 1. “I am kind of reminded of my mother when I see this image” : A qualitative study within the field of political communication and the phenomenon of personalisation.

    University essay from Karlstads universitet/Institutionen för geografi, medier och kommunikation (from 2013); Karlstads universitet/Avdelningen för medie- och kommunikationsvetenskap

    Author : Emma Norberg; [2022]
    Keywords : Instagram; Personalisation; Political Communication; Political Impression Management; Self Construction; Instagram; Personalisering; Politisk Kommunikation; Politisk Intrycksstyrning; Framställning;

    Abstract : Social media has changed how political communication is distributed (Häussler, 2021) and has led to party leaders’ using the platforms to create an image of themselves as ordinary individuals (Bărbieru, 2020). Ahead of the 2022 election, social media is expected to play a more prominent role, with it being the source of choice for first-time voters (Internetstiftelsen, 2022). READ MORE

  3. 2. Communicating the Union: an examination of how three trade unions communicate with youth

    University essay from Malmö högskola/Fakulteten för kultur och samhälle (KS)

    Author : Noomi Egan; [2016]
    Keywords : Youth communications; trade unions; media usage; collective action; health communications;

    Abstract : This thesis examines how trade unions are meeting the two-fold challenge of a fall in youth unionisation and a changed media usage amongst youth. The researcher attempts to answer this question by examining how three different trade unions (Sveriges Ingenjörer, SI, Kommunal and Hotell och Restaurang facket, HRF) are communicating with a younger generation for the purpose of recruiting them. READ MORE

  4. 3. Facebook as a marketing channel : A study of eCommerce retailers’ Facebook page ambitions

    University essay from Internationella Handelshögskolan

    Author : Per Ljungmark; Erik Bernhardsson; [2011]
    Keywords : Facebook page marketing; Social media; Relationship marketing; eCommerce marketing; Effective communication;

    Abstract : Background: Internet and social networks have evolved to become a natural part of people‘s life and innumerous hours are spent every day interacting through these platforms. This evolution has resulted in higher expectations on fast and efficient communication with retailer‘s customers. READ MORE

  5. 4. Value creation and relationships in transformation : A study of social media in the travel industry

    University essay from Institutionen för ekonomisk och industriell utveckling

    Author : Joakim Bergström; Mariel Svensson; [2010]
    Keywords : Travel company; travel agency; internet; social media; marketing;

    Abstract : In recent years the Internet has greatly changed the travel industry and the emergence of social media has driven this change further. In the past travel companies have been natural links between customers and suppliers but today customers can buy travel directly from the supplier, making it difficult for travel companies to attract new customers and retain existing customers. READ MORE

  6. 5. Value creation and relationships in transformation : A study of social media in the travel industry

    University essay from Företagsekonomi

    Author : Joakim Bergström; Mariel Svensson; [2010]
    Keywords : travel company; travel agency; internet; social media; marketing;

    Abstract : In recent years the Internet has greatly changed the travel industry and the emergence of social media has driven this change further. In the past travel companies have been natural links between customers and suppliers but today customers can buy travel directly from the supplier, making it difficult for travel companies to attract new customers and retain existing customers. READ MORE