Essays about: "Ai Nono"
Found 1 essay containing the words Ai Nono.
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1. Ruled by Technology : What effect does eWOM have on purchase decisions when buying OTC pharmaceutical products?
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : Technology changes many things in society, including the way we communicate. Companies use social media to connect with consumers and consumers use it to e.g. follow companies or share experiences with corporations and products (eWOM). READ MORE
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