Essays about: "Alan Ryan"

Found 2 essays containing the words Alan Ryan.

1. 1. Discourse and Language in Marketing Communication, with Specific Regard to the Fear of Social Exclusion. A Single Case Study on Apple Inc.

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Andrea Lo Dolce; Alan Ryan; [2016]
   Keywords : Fear in Advertising; Social Exclusion; Critical Discourse Analysis; Means of Persuasion; Marketing Communication; Apple.; Business and Economics;

   Abstract : The purpose of this study is to analyse the communication of Apple to illustrate how social exclusion is used to produce fear, and how it has played the role as a means of persuasion in a constructed reality. In the present investigation process the researchers have taken a critical stance. READ MORE

3. 2. Rhetorical analysis of brand communication over time

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Jens Gudacker; Alan Ryan; Genevieve (No name); [2015]
   Keywords : Business and Economics;

   Abstract : .... READ MORE