Essays about: "Alcohol Advertisement"

Found 4 essays containing the words Alcohol Advertisement.

  1. 1. Boring but good.A qualitative content analysis of Swedes’ opinions of the retail alcohol on monopoly Systembolaget and a multimodal semiotic analysis of the campaign Experten.

    University essay from Lunds universitet/Statsvetenskapliga institutionen

    Author : Johan Larsson; [2023]
    Keywords : Cultural identity; Sweden; Multimodal semiotic analysis; Content analysis; Systembolaget; State communication; Advertisement; Alcohol; Law and Political Science;

    Abstract : This study delves into Systembolaget's advertising campaign "Experten" to investigate its influence on public perception and cultural identity. Launched in 2015, the campaign successfully bolstered trust in Systembolaget by 14 percentage points. READ MORE

  3. 2. Alcohol Advertising in Sweden, UK and EU - a comparative study

    University essay from Lunds universitet/Juridiska institutionen

    Author : Zanna Kanlic; [2010]
    Keywords : Law and Political Science;

    Abstract : Vi är utsatta för reklam för olika produkter dagligen. Reklamen lockar, den påverkar och uppmuntarar oss att införskaffa den marknadsförda produkten. Ett speciellt område är reklamen av alkoholhaltiga drycker, vilket varit föremål för stor debatt i samhället. READ MORE

  4. 3. Media Channels in a regulated market : A case study of ABSOLUT VODKA

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Cecilia Elmervik; Karin Funck; [2006]
    Keywords : Media Channels; Regulated Market; United States and China; Culture; Communication.;

    Abstract : It is widely known today that marketing plays an important role for the success of a company. The process of marketing is extremely complicated as it is, thus there are markets where this process is complicated even further. READ MORE

  5. 4. Etanolmarknaden i Brasilien : etanol som fordonsbränsle

    University essay from SLU/Dept. of Landscape Architecture, Planning and Management (from 130101)

    Author : Patrik Ohlsson; [2005]
    Keywords : biobränsle;

    Abstract : According to the EC fuel regulations 2 % bio fuel has to be blended in all fuel by the year 2005, and 5.75 % by the year 2010, which means ethanol for gasoline driven vehicles, so there will be a substantial demand for ethanol. Brazil already has an established industry for producing ethanol and is the leading producer and exporter of fuel ethanol. READ MORE