Essays about: "Alcoholic Beverage Industry"

Found 4 essays containing the words Alcoholic Beverage Industry.

1. 1. A framework for generating loyalty in the alcohol industry: a case study of Heineken and Budweiser

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Peter Moane; Vladislav Galkin; Alessandro Solmi; [2020]
   Keywords : Brand loyalty; brand awareness; brand personality; physical attributes; perceived quality; alcohol industry; Business and Economics;

   Abstract : Purpose: The purpose of this study is trying to understand which elements are essential to obtain loyalty in the alcoholic beverage industry and how companies can focus their branding efforts on these drivers of loyalty. Methodology: A literature review is conducted to identify the key drivers which can influence brand loyalty. READ MORE

3. 2. To Beer or not to Beer : Investigating Swedish Microbrewing Through an Integrated Resource-Based and Institutional Capital View

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Adam Hargrave; Benjamin Koponen; [2019]
   Keywords : Microbreweries; Swedish; Resource-based View; Institutional Capital; Craft brewing;

   Abstract : Background: Microbreweries are a rapid and emergent alternative in the alcoholic beverage industry. Understanding resource selection, development, and management with their institutional context and capital are critical for microbreweries to develop sustained competitive advantage in a difficult industry. READ MORE

4. 3. Impact of Lean Manufacturing on Process Industries

   University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

   Author : Konstantinos Mitrogogos; Kazi Mohammed Saidul Huq; [2018]
   Keywords : Lean; Lean Manufacturing; Process Industries;

   Abstract : This thesis seeks to find out the impact of Lean manufacturing (LM) on different sectors of process industries.  The theory of this thesis was established mainly on published high-impact scholarly literature, such as books, journals, conferences and theses, as well as several online websites on the subject matters of LM. READ MORE

5. 4. Allocation of a European DC to Minimize LUL Shipments for Companies within the Aged Alcoholic Beverage Industry

   University essay from Lunds universitet/Teknisk logistik

   Author : Josefin Berntson; Cecilia Flink; [2016]
   Keywords : LUL- FUL Shipments; Distribution Network Design; Distribution center; Distribution Costs; Europe; Alcoholic Beverage Industry; Technology and Engineering;

   Abstract : Title: Allocation of a European Distribution Center to Minimize LUL Shipments for Companies within the Aged Alcoholic Beverage Industry Authors: Josefin Berntson, Cecilia Flink Supervisor: Sebastian Pashaei, Department of Industrial Management and Logistics, Faculty of Engineering, Lund University Problem description: The increased demand for distribution as a result of the globalization has increased the distribution cost for many companies and made it crucial for companies to have a good distribution strategy. One strategy to keep down the distribution cost is to aim for full-unit-load (FUL) shipments and gain economies of scale, which companies with small order quantities often struggle with. READ MORE