Essays about: "Aleksandra Dermanovic"

Found 1 essay containing the words Aleksandra Dermanovic.

  1. 1. Critical Perspectives of Marketing Discourse: Case Study of IKEA´s Corporate Philanthropy

    University essay from Institutionen för geovetenskaper

    Author : Aleksandra Dermanovic Hellman; [2011]
    Keywords : consumption patterns; corporate philanthropy; critical discourse analysis; IKEA´s marketing discourse; Stenmark´s principle of inter-generational justice; Sustainable Development;

    Abstract : This thesis discusses how IKEA perceive and use concept of Sustainable Development and relates it with consumption. For that purpose, an online-survey was undertaken with the aim to see how IKEA´s customers perceive IKEA´s philanthropic activities in developing countries and how these activities influence on their consumption patterns and ideas of inter-generational justice. READ MORE