Essays about: "Alexander Eriksson De La Rosa"
Found 1 essay containing the words Alexander Eriksson De La Rosa.
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1. Breaking Down the Barriers - A Quantitative Study of Co-Creation under Different Levels of Product Complexity
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Involving consumers in the new product development process is becoming increasingly common and research has shown several benefits associated with adopting such a strategy. However, recent research, investigating the perception of co-created products among non-participating consumers, indicates that the positive effects of co-creation are absent for complex products. READ MORE
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