Essays about: "Alexander Göthlin"

Found 2 essays containing the words Alexander Göthlin.

1. 1. The Rising Influence : The Impact of Followers' Influence on Leaders in Business Organizations

   University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Author : Alexander Göthlin; Yuman Sun; [2016]
   Keywords : Follower Influence Followership Leader Organization system;

   Abstract : This study is concerned with followers impact on managerial leadership. In the traditional leader-centric views on leadership, influence is regarded as something coming from above in the organization. We take another stance, and look at influence as wave from followers, rising up in the organizational system. READ MORE

3. 2. A cross-cultural dilemma of standardization or adaptation : A study of Swedish B2B firms marketing activities in India

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Alexander Göthlin; Anna Jacobsson; [2014]
   Keywords : Cultural differences; Marketing in India; Cultural Diversity; B2B marketing; Relationship Marketing; Adaptation; Standardization; Cross-cultural marketing;

   Abstract : This paper deals with Swedish B2B firms marketing activities in the culturally diverse Indian market, and what adaptations are made to meet the cultural diversity of India. The perception of cultural diversity in India is investigated from a Swedish B2B perspective. READ MORE