Essays about: "Alexandra Fristedt"
Found 1 essay containing the words Alexandra Fristedt.
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1. Channel Extension Signalling Effects - How consumer-perceived signals of effort behind an added channel affect the entire online retail brand
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Over the last decade, multichannel retail strategies, in which new channels are added to existing channel mix offering to implicitly increase consumer value and keep competitiveness on the market, has grown rapidly. Although creation of a multichannel offering seems to hold many benefits for retailers, the full effects on their customers, and by extension the brand, are largely unknown. READ MORE
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