Essays about: "Alfredo Privitello"
Found 2 essays containing the words Alfredo Privitello.
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1. Effect on retail store image of a new format development: An explorative study of store image customers' associations in a pick-up point format setting.
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: Effect on retail store image of a new format development: An explorative study of store image customers' associations in a pick-up point format setting Seminar Date: 30th May 2016 Course: BUSN39 Business Administration: Global Marketing Authors: Irene Grimani & Alfredo Privitello Supervisor: Ulf Johansson Key Words: Store image; format development; pick-up point; traditional format; store image dimensions; store image attributes; IKEA; home furnishing retailer; multi-channel; omni-channel; video-elicitation Purpose: The purpose of this research was to explore the effects on store image of a new format development. Specifically, the researchers investigated the new pick-up point format recently introduced in the homefurnishing sector. READ MORE
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2. Exploring brand architectures – a Volkswagen Group case
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : .... READ MORE