Essays about: "Alice-Friederike Mueller"
Found 1 essay containing the words Alice-Friederike Mueller.
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1. The Impact of Supply Chain Management on Dealer Satisfaction in the Automotive After-Sales Business : A Study on Dealers of an Automotive Company in Sweden
University essay from Högskolan i Gävle/Avdelningen för ekonomiAbstract : Aim: The objective of the study was to create knowledge on how supply chain management (SCM) can generate and impact satisfaction related to dealer - original equipment manufacturer (OEM) relationships. In this context, the after-sales market was investigated since it became the cash cow of the automotive industry after the financial crisis in 2008. READ MORE
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