Essays about: "Alla Volkovynska"

Found 1 essay containing the words Alla Volkovynska.

  1. 1. Social Commerce: Factors that stimulate sellers to engage in C2C commercial activity on social networking platforms

    University essay from Lunds universitet/Institutionen för informatik

    Author : Ning Bao; Alla Volkovynska; [2016]
    Keywords : Social Networking Platforms; Social Commerce; Customer to Customer Social Networking Platforms C2CSNP ; Facebook; VKontakte; WeChat; Key Factors.; Technology and Engineering;

    Abstract : Along with the increased popularity and wide usage of social networking platforms, such as Facebook, social commerce is emerging as an important category of e-commerce. In this study, we refined one type of C2C social commerce naming as C2C social commerce on social networking platforms (C2CSNP). READ MORE