Essays about: "Allan Guhl"

Found 1 essay containing the words Allan Guhl.

1. 1. Gamification across borders: The impact of culture

   University essay from Göteborgs universitet/Graduate School

   Author : Allan Guhl; [2017-09-05]
   Keywords : gamification; gamification design; international business; culture; national culture; organizational culture;

   Abstract : Engagement and motivation in the workplace have always been major elements at stake, and among other tools, gamification, widely defined as the use of game design elements in non-game contexts, intends to add another layer to the conventional way of working by calling for the inherent attraction of human-beings for play. However, even if gamification studies tend to agree on a concept of ​meaningful gamification that should be designed with the user in focus to fit one’s characteristics, needs and preferences, research has not yet raised the potential importance of culture as a central area of focus when designing gamification. READ MORE