Essays about: "Amanda Bjursten"

Found 4 essays containing the words Amanda Bjursten.

  1. 1. The Social Media Battle of the Younger Generation - Snapchat vs. Facebook

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Amanda Bjursten; Andreas Lampeitl; Paulina Åberg; [2017]
    Keywords : Business and Economics;

    Abstract : .... READ MORE

  3. 2. How Real-Time Marketing Affects Social Media Engagement

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Amanda Bjursten; Felicia Sylvendahl; [2017]
    Keywords : Real-time; Social Media Engagement; Consumption; Contribution; Creation; Transmedia Storytelling; SKAM; Business and Economics;

    Abstract : Purpose: The purpose of this thesis is to make a comparison and measure what effect the integration of real-time in transmedia storytelling has on social media engagement. Furthermore, this research aims to add new insights to the social media engagement and real- time marketing field, by incorporating knowledge from the transmedia storytelling literature. READ MORE

  4. 3. Investigating Technology Acceptance towards E-commerce within the Work Wear Sector : A study within business-to-business about business clients’ technology acceptance towards e-commerce

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Amanda Bjursten; Lina Classon; Ida Steen; [2016]
    Keywords : Behavioral Intention; Business Clients; Business-to-Business; Diffusion of Innovation Theory; E-commerce; Technology Acceptance; Work Wear Sector;

    Abstract : Purpose: The purpose of this thesis is to study business clients’ technology acceptance of e-commerce within business-to-business in the work wear sector. In specific, develop and test a framework in order to analyze the antecedents of perceived usefulness and perceived ease of use behind business clients’ behavioral intention to the usage of e-commerce. READ MORE

  5. 4. Cooperatives communication through a brand heritage perspective

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Amanda Bjursten; Andreas Lampeitl; Paulina Åberg; [2016]
    Keywords : Business and Economics;

    Abstract : .... READ MORE