Essays about: "Ambient marketing"

Showing result 1 - 5 of 7 essays containing the words Ambient marketing.

  1. 1. Retail In-store Design and Sensory Cues

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Jingjing Wu; Yuyu Wang; [2017]
    Keywords : ;

    Abstract : Female consumers are powerful purchasers; sensory marketing is regarded as an effective marketing strategy to reach female consumer group. The sensory cues in the cosmetic retail environment can be considered as: layout and lighting effect, the ambient scents diffused, the music playing, and the opportunity to test the cosmetic products. READ MORE

  3. 2. Gender (In)Congruent Ambient Scent : -The Effect on Consumer Purchasing Behavior and Perceived Quality

    University essay from Karlstads universitet/Handelshögskolan

    Author : Lina Thuvander; Andréas Fredriksson; [2015]
    Keywords : Gender; Congruent; Incongruent; Ambient scent; Atmospherics; Consumer behavior; Quality perception; Store environment;

    Abstract : The whole of emotional and behavioral responses of customers does not only rely on the tangible product/service. It is found in past research that odors have the ability to evoke memories, events and emotions among customers. READ MORE

  4. 3. Guerrilla Marketing : Eye catching activities online

    University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Author : Robert Munkhammar; Ellen Andersson; Johan Gustafsson; [2014]
    Keywords : Online marketing; Guerrilla marketing; Ambient marketing; Ambush marketing; Viral marketing; The Millennials;

    Abstract : Previous studies already have shown high internet involvement by the Millennials, this study confirms that since the results show that the average person spend over 20% of their time awake being online. Theories also say that the attention of the Millennials is hard to get and when this study gave the results of the Millennials not showing any general interest towards online marketing they were confirmed. READ MORE

  5. 4. Perception of advertising strategies : -a qualitative study comparing Generation X and Generation Y

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Sandra Karlsson; Amanda Kälvehed; Malin Sköld; [2014]
    Keywords : ambient advertising; traditional advertising; Generation X; Generation Y; perception; visual perception; Sweden.;

    Abstract : Advertising is a major part of the communication between companies and consumers. It is supposed to create awareness and attention toward the aimed target group. For an advertisement to get the right response it is important for companies to create and uphold a relationship with their consumers. READ MORE

  6. 5. The Influence of Store Atmosphere on Shoppers’ Impulse Purchasing Behavior

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Xue Fei Liu; Peiwen Jiang; [2014]
    Keywords : SIBA; Impulse Purchasing Behavior; Store Atmosphere; Business and Economics;

    Abstract : Background The forms of retailing can be divided into store retailing and non-store retailing. It is necessary for retailers who base their business in the fixed locations to conduct in-store marketing in the physical environment to enhance sales performance. READ MORE