Essays about: "Ambient scent"

Found 3 essays containing the words Ambient scent.

1. 1. Gender (In)Congruent Ambient Scent : -The Effect on Consumer Purchasing Behavior and Perceived Quality

   University essay from Karlstads universitet/Handelshögskolan

   Author : Lina Thuvander; Andréas Fredriksson; [2015]
   Keywords : Gender; Congruent; Incongruent; Ambient scent; Atmospherics; Consumer behavior; Quality perception; Store environment;

   Abstract : The whole of emotional and behavioral responses of customers does not only rely on the tangible product/service. It is found in past research that odors have the ability to evoke memories, events and emotions among customers. READ MORE

3. 2. The Influence of Store Atmosphere on Shoppers’ Impulse Purchasing Behavior

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Xue Fei Liu; Peiwen Jiang; [2014]
   Keywords : SIBA; Impulse Purchasing Behavior; Store Atmosphere; Business and Economics;

   Abstract : Background The forms of retailing can be divided into store retailing and non-store retailing. It is necessary for retailers who base their business in the fixed locations to conduct in-store marketing in the physical environment to enhance sales performance. READ MORE

4. 3. Branding in the air : A study about the impact of sensory marketing

   University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Author : Terhi Suhonen; Jenny Tengvall; [2009]
   Keywords : Sensory Branding; Sensory Marketing; Customer-Based Brand Equity; Human Senses; Perception; Brand Knowledge; Congruency; Unconscious; Bonding;

   Abstract : Background: Previously, marketing has focused on audiovisual stimulus but as a result from the information overload of the modern society, companies find it harder to differentiate from the competitors through the traditional marketing channels. Consumers of today tend to take functional attributes for granted and seek for an emotional involvement in the purchasing process. READ MORE