Essays about: "Amela Buljubasic"

Found 1 essay containing the words Amela Buljubasic.

  1. 1. Customer Loyalty - A case study of Swedbank and Länsförsäkringar Bank

    University essay from IHH, Företagsekonomi

    Author : Adisa Sahinovic; Rita Marogy; Amela Buljubasic; [2012]
    Keywords : bank; customer loyalty; Swedbank; Länsförsäkringar; niche; commercial; CRM; customer relationships;

    Abstract : Background: The banking industry is a classic service industry where companiesand customers meet and where their interactions take placedaily. There are many reasons why an unsatisfied customer canchange company to a competitor and the customers that are loyalchoose to stay for certain reasons. READ MORE