Essays about: "Amir Javanmashmool"
Found 1 essay containing the words Amir Javanmashmool.
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1. Brand Value Creation Through Stakeholders
University essay from Blekinge Tekniska Högskola/Sektionen för managementAbstract : In this modern era of marketing, brand management is the widely discussed topic and has proved its importance in the 21st century. In the past, brand value was mainly associated with the customers only. However, recent researchers identified its importance into non- customer areas. READ MORE
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