Essays about: "Andreas Byberg"

Found 3 essays containing the words Andreas Byberg.

1. 1. Innovating for Loyalty - Examining service innovations and brand loyalty through the theory of ambidextrous organisations

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Daniel Berglund; Andreas Byberg; [2016]
   Keywords : Innovations; Service Innovations; Brand Loyalty; Ambidextrous Organisations; Business and Economics;

   Abstract : Purpose of study: As both innovations and brand loyalty are becoming ever more important for companies today, it is of importance to understand how an organisation can handle the relationship between the explorative and exploitative units when working with these two constructs. The ultimate aim is to understand how service organisations can be managed in order to enhance brand loyalty through service innovations. READ MORE

3. 2. Crisis Management: Authenticity and Brand Essence Is the Prattfall Effect Applicable to Brands?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Brittany Purkis; Andreas Byberg; Lukas Morinder; [2015]
   Keywords : Business and Economics;

   Abstract : .... READ MORE

4. 3. Celebrity Endorsement's Impact on Brand Image and Sales : A Case Study on Volvo Cars Sweden

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Andreas Byberg; Jesper Hansen; Mario Basic; [2015]
   Keywords : ;

   Abstract : .... READ MORE