Essays about: "Andreas Mård"

Found 2 essays containing the words Andreas Mård.

  1. 1. Controlling Word-of-Mouth : A qualitative study of the hotel industry in the region of Jönköping

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Andreas Mård; Patrick Jonasson; [2007]
    Keywords : Word-of-Mouth; Service Marketing; Relationship Marketing; Hotel; Word-of-Mouth; Servicemarknadsföring; Relationsmarknadsföring; Hotell;

    Abstract : Som människa i dagens samhälle blir man, varje dag, exponerad av ett mycket stort antal marknadsföringsbudskap i form av annonser och reklam, ett antal som är omöjligt för en enskild individ att ta in. Företag har därför svårt att nå ut till sina segment utan att spendera stora resurser på sin marknadsföring. READ MORE

  3. 2. Values-led business : A study of the Ben and Jerry's concept and its applicability

    University essay from IHH, Företagsekonomi

    Author : Andreas Nyberg; Anders Borgh; Andreas Mård; [2005]
    Keywords : values-led business; corporate social responsibility; Ben and Jerry s; business ethics; SIA Glass;

    Abstract : The issue that is dealt with in this paper is the concept of values-led business. The idea behind the term is that businesses has a responsibility to the people and the society that make its existence possible and that social problems can not be solved unless business accepts taking on a leadership role which requires that business starts acting in the interests of the common good. READ MORE