Essays about: "Andreas Volmberg"
Found 1 essay containing the words Andreas Volmberg.
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1. Negotiating creativity: An ethnographic study of selling advertising services.
University essay from Göteborgs universitet/Graduate SchoolAbstract : Advertising creativity has proven to be highly subjective and its inherent tensions becomes apparent when studying how advertising services are sold. An advertising agency is often evaluated through a pitch which creates an asymmetrical power relation where the client commonly receive the advertising they are perceived to want, which is not necessarily what they need. READ MORE
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