Essays about: "Andreea"
Showing result 1 - 5 of 41 essays containing the word Andreea.
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1. Literature Envisionment : How Different Modalities Impact Students' Engagement with Storyworlds
University essay from Högskolan i Halmstad/Akademin för lärande, humaniora och samhälleAbstract : Due to an increase in newer forms of literature’s popularity among the general consumers, research in favor of utilizing media formats such as audiobooks and graphic novels for educational purposes has grown. Literature formats other than the classic printed text have become more accessible in book stores and school libraries during the last decade, making them potentially useful tools for teaching literature in the classrooms. READ MORE
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2. Brand equity in the Twitch streamers market : A quantitative study of David Aaker’s brand equity model.
University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Abstract : Purpose: This research aims to test the application of a customer-based brand equity model, based on Aaker´s well-known conceptual framework of brand equity in the context of streamers. Design/Methodology- This research has used multiple linear regression to test the relationship between brand equity and brand loyalty, brand awareness, brand associations as well as perceived quality. READ MORE
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3. How does marketing body positivity influence online purchasing behavior? : A study on Swedish female underwear apparel consumers.
University essay fromAbstract : Background: Body positivity promotion has recently received great attention, both from companies as well as from consumers. The responsibility of companies to promote a healthy body image and be inclusive of all people through their marketing activities is increasing, as the body positivity movement on social media has started to expand and change consumer demands for underwear apparel. READ MORE
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4. Latest developments in sustainability reporting: How the TCFD framework shapes the understanding of climate risks
University essay from Lunds universitet/Institutionen för tjänstevetenskapAbstract : This thesis explores how the latest trends in sustainability reporting are shaping the understanding of climate-related risks. Having the Task Force on Climate-Related Financial Disclosures (TCFD) framework as a proxy, this thesis focuses on the double materiality perspective, namely on how new disclosures are related not only to organizational efforts in lowering emissions, but on disclosures based on a climate-scenario analysis wherein companies are stressing the impacts of climate-related risks on their infrastructure and operations in the same time. READ MORE
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5. A mapping of the ethical, cultural and psychological aspects of attitudes towards Cosmetic Surgery Tourism
University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Abstract : This qualitative research maps the attitudes of the cosmetic surgery tourism stakeholders towards the phenomenon from their ethical, cultural and psychological aspects. Utilitarianism, media culture and mental health state that leads to the decision to experience cosmetic tourism, inform the investigation of the aforementioned aspects. READ MORE
