Essays about: "Anika Reupsch"

Found 1 essay containing the words Anika Reupsch.

  1. 1. The Age of Emotionality? – How emotions influence consumers’ perception of credibility and trust in CSR communication

    University essay from Uppsala universitet/Medier och kommunikation

    Author : Anika Reupsch; [2017]
    Keywords : corporate social responsibility; corporate social responsibility communication; corporate communication; public trust; credibility; emotions; media selection;

    Abstract : Companies around the world are using different strategies for their corporate social responsibility (CSR) communication, but finding an appropriate strategy to enhance trust and credibility on the consumer side remains challenging. The constitutive aspect of emotions in CSR communication has long been overlooked. READ MORE