Essays about: "Anita Mühlenkamp"

Found 1 essay containing the words Anita Mühlenkamp.

  1. 1. SWEETS FOR LIFE - RELATIONSHIP MARKETING TO CHILDRENIN THE SWEETS INDUSTRY

    University essay from Institutionen för ekonomi

    Author : Sandra Löpmann; Anita Mühlenkamp; [2007]
    Keywords : ;

    Abstract : Relationship marketing is widely discussed in the fields of industry goods and services. Also, the theme of marketing to children owns an important part within the existing literature in the marketing field. Nevertheless, there is a lack of literature for relationship marketing in consumer markets towards children. READ MORE