Essays about: "Ann-Charlotte Ewerhard"

Found 1 essay containing the words Ann-Charlotte Ewerhard.

  1. 1. Consumer Decision-Making of Slow Moving Consumer Goods in the Age of Multi-channels

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Ann-Charlotte Ewerhard; Karel Sisovsky; [2016]
    Keywords : SMCG; Omni-channels; Consumer Decision-Making Process; Multi-channels; Retail; Consumer behavior; Business and Economics;

    Abstract : Currently, the consumer decision-making is influenced by an increase of technological adoption, called multi-channel retailing, which can be defined as a retailer using a combination of integrated channels for promoting and selling products and services. Since there is a lack of knowledge about how the consumer decision-making in this context looks like, the purpose of the study is to redress the gap in current research and attain a deep insight about consumer decision-making process for Slow Moving Consumer Goods, SMCG, in the context of multi-channels. READ MORE