Essays about: "Ann-Charlotte Ewerhard"
Found 1 essay containing the words Ann-Charlotte Ewerhard.
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1. Consumer Decision-Making of Slow Moving Consumer Goods in the Age of Multi-channels
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Currently, the consumer decision-making is influenced by an increase of technological adoption, called multi-channel retailing, which can be defined as a retailer using a combination of integrated channels for promoting and selling products and services. Since there is a lack of knowledge about how the consumer decision-making in this context looks like, the purpose of the study is to redress the gap in current research and attain a deep insight about consumer decision-making process for Slow Moving Consumer Goods, SMCG, in the context of multi-channels. READ MORE