Essays about: "Anna Blume"

Found 1 essay containing the words Anna Blume.

  1. 1. Strategic Partnership in the Swedish Marine Industry : - A case study of Ryds

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Helena Hedlund; Anna Blume; [2016]
    Keywords : Strategic Partnership; Partnership; Alliance; Competitive Advantage; Relational Marketing; bonds; Commitment; Trust;

    Abstract : Purpose: The purpose of this study is to describe the structure of a relationship between a dealer and its manufacturer in the Swedish marine industry from a strategic partnership perspective.   Design/methodology/approach: The research method is based on a deductive quantitative approach. READ MORE