Essays about: "Anna Kockum"
Found 1 essay containing the words Anna Kockum.
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1. Creating seamless experiences between online and offline channels - A consumer perspective
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Background: Multichannel retailing is today a widespread and growing phenomenon, as consumers are increasingly consuming through multiple channels. By integrating their online and offline channels, there is a possibility for retailers to create seamless experiences for consumers, regardless of the channel used. READ MORE
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