Essays about: "Anna Kockum"

Found 1 essay containing the words Anna Kockum.

  1. 1. Creating seamless experiences between online and offline channels - A consumer perspective

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Anna Kockum; Emmy Molin; [2016]
    Keywords : Channel integration; Seamless experiences; Consumer perceptions; Offline and online channels;

    Abstract : Background: Multichannel retailing is today a widespread and growing phenomenon, as consumers are increasingly consuming through multiple channels. By integrating their online and offline channels, there is a possibility for retailers to create seamless experiences for consumers, regardless of the channel used. READ MORE