Essays about: "Anna Lidman"

Found 1 essay containing the words Anna Lidman.

1. 1. Does old school trust still apply? : A quantitative study in Sweden using concepts of original trust to highlight their function in a digitized world 

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Anna Wadström; Anna Lidman; Kajsa Leidek; [2016]
   Keywords : Trust; Trust online; Ability; Benevolence; Internalised norms; Accountability; B2B; Online business.;

   Abstract : Background: Opportunities for companies to interact with both each other and consumers expand drastically due to the everyday life that is getting more digital. Something that is important for businesses is loyalty. In order to gain loyalty from a customer, companies need to gain the customer’s trust first. READ MORE