Essays about: "Anna Maria Hellborg"

Found 1 essay containing the words Anna Maria Hellborg.

  1. 1. A theoretical and empirical supported discussion about the challenges regarding Women's Professional Soccer in the USA

    University essay from Malmö högskola/Lärarutbildningen (LUT)

    Author : Anna Maria Hellborg; [2012]
    Keywords : product; marketing; target market; soccer; gender;

    Abstract : This dissertation is a theoretical and empirical supported discussion about Women’s professional soccer (WPS) in the USA. The aim is to discuss the challenges to establish a professional soccer league for women. Questions of importance are what is the product, how is the product marketed, and who is the intended consumer. READ MORE