Essays about: "Annie Bengtsson"

Found 1 essay containing the words Annie Bengtsson.

  1. 1. Social Media within a B2B context : A qualitative study about how industrial corporations can use social media to maintain B2B relationships

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Sophia Andersén; Annie Bengtsson; Sandra Gilén; [2014]
    Keywords : Social Media; B2B; Relationship Marketing; Integrated Marketing; Social Media Platforms; Warehouse Industry; Marketing B2B; Social Media within B2B;

    Abstract : The last thirty years there has been a dramatic change in relationship marketing. The use of computers connected to the Internet at work places has increased over time and social media is widely used in marketing strategies. READ MORE