Essays about: "Annika Reitz"
Found 2 essays containing the words Annika Reitz.
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1. Political Campaign Strategies of the party Alternative for Germany : A qualitative Study of Posters for the 2017 Federal Election
University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskapAbstract : During the past ten years, European politics experienced a rise of far right-wing parties because of intensified levels of insecurity among the public (Falasca & Grandien, 2017). These parties organize their political discourse around topics of nationalism and a strong opinion against immigration, the Euro and the European Union (Breeze, 2019; Häusler, 2018). READ MORE
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2. Cultural Influence in Advertising : A Comparative Analysis of IKEA’s Video Advertising in Sweden and Japan
University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskapAbstract : International marketing activities have a great impact on the prosperity and competitiveness of multinational companies (Akgün, Keskin, & Ayar, 2014). That is why the design of marketing activities is especially important. Researchers claim for cultural sensitivity. READ MORE