Essays about: "Antecedents of marketing avoidance"

Found 2 essays containing the words Antecedents of marketing avoidance.

  1. 1. Marketing Overload? : Investigating the effect of antecedents of marketing avoidance on social media advertising effectiveness

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Darius Lazauskas; Sophia Vilhelmsson; Huynh Tran; [2017]
    Keywords : Antecedents of marketing avoidance; social media advertising effectiveness; advertising effectiveness; advertising; social media; marketing;

    Abstract : Recent developments in internet technology have ushered in unprecedented change when it comes to communication. This change has also given rise to social media, which has significantly changed the way modern communication occurs (Rosengren, 2000; Evans & McKee, 2010; Tuten & Solomon, 2015). READ MORE

  3. 2. An extension of the Gadget Loving model to include cultural dimensions

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Daniel Gimeno Ferrer; Christos Vlachos; [2014]
    Keywords : Gadget Loving; technology acceptance; technology diffusion; Hofstede; cultural dimensions;

    Abstract : Gadgets are novel products that have software applications loaded into hardware and software platforms. Their development and marketing costs companies hundreds of millions of dollars, yet the failure rate in the marketplace is very high. READ MORE