Essays about: "Anthony Grivas"

Found 2 essays containing the words Anthony Grivas.

  1. 1. The Gentleman, The Rebel and The Villain: A comparative study of the scandal-sensitivity of athlete personalities in sports marketing

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Anthony Grivas; Fabian Bratell; [2018]
    Keywords : sports marketing; celebrity-athlete endorsement; social psychology; scandals; consumer response;

    Abstract : Celebrity athletes have been powerful marketing tools throughout the professionalization and commercialization of sports. During the last couple of decades, the amount of sponsorship money allocated to the sports industry has rapidly increased, outplaying other sectors of entertainment. READ MORE

  3. 2. What effect does CEO age have on corporate decisions? - A comparable study of private and public Swedish firms over the years 1997-2013

    University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Author : Emil Rystedt; Anthony Grivas; [2016]
    Keywords : CEO Age; Age and Corporate Policies;

    Abstract : The purpose of this paper is to examine, within a Swedish context, whether there are systematic effects related to CEO age and how they affect decision-making. The paper examines the financial leverage, operating leverage, cash-to-asset ratio and quick ratio on all Swedish limited companies. READ MORE