Essays about: "Anthony Kweku Sam"
Found 1 essay containing the words Anthony Kweku Sam.
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1. The effects of price promotions on building a customer base within the Ghanaian mobile Telecommunication industry; the case of Vodafone Ghana
University essay from Blekinge Tekniska Högskola/Sektionen för managementAbstract : The recent advances in telecommunication have led to increase in the number of subscriptions to mobile telecommunication networks in Ghana. In today’s competitive telecom market place several marketing communication tools are used by telecom operators in Ghana to retain existing customers and also add on to their customer base. READ MORE
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