Essays about: "Antonia Crafoord"

Found 1 essay containing the words Antonia Crafoord.

  1. 1. Prosumer Generated Stories

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Sofia Borgström; Antonia Crafoord; [2018]
    Keywords : Strategic communication; brand credibility; storytelling; prosumer generated stories; social media; digital marketing; marketing communication; Social Sciences;

    Abstract : Social media usage is undeniably popular, which has escalated the amount of content existing online, resulting in a state of content overload. The overload of content has made it harder for organisations to reach out with their message, and it is therefore more important than ever to prioritize efforts to develop trustworthy relationships with consumers, and thereby aspire brand credibility. READ MORE