Essays about: "Antonio Fonduca"

Found 1 essay containing the words Antonio Fonduca.

  1. 1. Marketing Management in China : MBA thesis in marketing

    University essay from Institutionen för ekonomi

    Author : Antonio Fonduca; [2007]
    Keywords : business; relations; Sino-Western; China; consumer; guanxi; negotiation; culture;

    Abstract : This study has been written to increase our knowledge about Sino-Western business relations and to understand how to successfully embark in China. It aims to create a deeper context understanding of the Chinese consumer and the Chinese market – in order to successfully manage your business in China. READ MORE