Essays about: "Ariane Chan"
Found 1 essay containing the words Ariane Chan.
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1. Data-driven decision making in Marketing : A theoretical approach
University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskapAbstract : Customer insight is at the heart of the big data era. This revolution makesit possible to directly obtain high potential data and in large quantitiesabout customers. Thus we take note that, more than ever, a large volumeof big data is collected by companies.We observe that big data have become a necessary tool within marketing. READ MORE
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