Essays about: "Armin Sohani"

Found 2 essays containing the words Armin Sohani.

  1. 1. The impact of a pandemic on brand preference in purchasing decisions of food and hygiene products: a COVID-19 perspective

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Armin Sohani; Tarek Fahmy; [2020]
    Keywords : Brand preference; consumer behaviour; buying behaviour; COVID-19 pandemic; Sweden; branding; price; quality; risk; loyalty; food; hygiene products;

    Abstract : The uncontrolled spread of COVID-19 pandemic has surpassed all the expectations. Nations closed their boarders; the economy is going into recession and the whole world is suffering from the emerged pandemic. READ MORE

  3. 2. Enticing consumers to enter fashion stores : a sensory marketing perspective

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Author : Jeton Abazi; Armin Sohani; [2016]
    Keywords : Sensory marketing; Retail; Emotions; Scent; Sight; Sound; Touch; Taste;

    Abstract : During the past years, there has been a re-emergence of sensory marketing in the paradigm of marketing. However, there is a lack of empirical studies done on the subject. Furthermore, the previous literature has focused on whether senses affects, rather than how they affect. READ MORE