Essays about: "Atti- tude*"

Found 4 essays containing the words Atti- tude*.

  1. 1. Employees’ Entrepreneurial Attitudes and Opportunity Recognition

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Timo Rintamäki; Afzali Vassil; [2012]
    Keywords : opportunity recognition; entrepreneurship; attitudes;

    Abstract : Background:Organizations’ ability to recognize opportunities can provide competitive advantage for organizations in changing environment. In innovation-driven countries many en-trepreneurial people are working as employees in established companies and pursuing opportunities as corporate entrepreneurs. READ MORE

  2. 2. How sensory marketing applies to the hotel and restaurant industry in order to influence customer’s behaviour in Thailand

    University essay from Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling; Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling

    Author : Thanadon Pahome; Narat Amorntatkul; [2010]
    Keywords : Service; Hotel; Restaurant; Five-senses; Sensory marketing*; Success and failure in service; Marketing activities; Perception; Learning; Atti- tude*;

    Abstract : .... READ MORE

  3. 3. Can commitment save companies from negative publicity? : The tempering effect of commitment and corporate response on negative publicity

    University essay from Högskolan i Jönköping/IHH, EMM (Entrepreneurskap, Marknadsföring, Management); Högskolan i Jönköping/IHH, EMM (Entrepreneurskap, Marknadsföring, Management); Högskolan i Jönköping/IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Nanci Kasto; Elina Sargezi; Micaela Tärnhamn; [2009]
    Keywords : attitude; brand; commitment; consumer behaviour; corporate response; experiment; negative publicity; attityd; experiment; företagsrespons; konsumentbeteende; lojalitet; negativ publicitet; varumärke;

    Abstract :   According to Faircloth, Capella & Alford, (2001), a brand is one of the most important assets a company can possess. A brand is what the consumers relate to when differentiating one com-pany from another and therefore plays a vital role for determining competitive advantage. READ MORE

  4. 4. EU Origin Marking : - A Study of Swedish Meat Consumers

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Olle Klint; Patrik Löfström; [2005]
    Keywords : Attitudes; Country of origin; Made in EU; Origin marking;

    Abstract : The incentive to investigate the origin of meat products and their related consumer atti-tudes have shown to be a serious and debated topic especially after receiving a lot of focus in media. The specific origin discussed in this thesis lies within the suggestion of introducing an EU origin marking or what also can be referred to as “Made in EU” labelling. READ MORE