Essays about: "Audi a company analysis"

Found 4 essays containing the words Audi a company analysis.

  1. 1. The Future of the New Media Economy : exploring the entangling identities of advertising and journalism professionals via the phenomenon of native advertising

    University essay from Lunds universitet/Medie- och kommunikationsvetenskap

    Author : Alicia Gant; [2018]
    Keywords : Marketization of Journalism; Native Advertising; Political Economy of Media; Democracy; Professional Identity; Interpretative Repertoires; Social Sciences;

    Abstract : This thesis explores the relationship between journalism and advertising from the individual professional’s perspective. In-depth qualitative interviews with a total of eleven individuals currently working in Sweden or Denmark as either journalists or advertising, marketing and public relations professionals have been conducted, in which native advertisements have been shown and discussed. READ MORE

  3. 2. Enhancing Parking Behavior Detection

    University essay from KTH/Skolan för informations- och kommunikationsteknik (ICT)

    Author : Teodora Anitoaei; [2016]
    Keywords : Haversine; navigation; parking; positioning; location; Haversine; navigation; parkering; positionering; lokalisering;

    Abstract : A review of navigation systems nowadays shows that new features are required in the automotive field. One such feature is suggesting a parking space within a positioning system. In the new global context of navigation, finding a parkingplace has become a central issue for all drivers. READ MORE

  4. 3. Interaction between brand communities and a brand owner : The effect on community members’ perception of a brand

    University essay from Företagsekonomiska institutionen

    Author : Inga Adomaviciute; Denis Danilov; [2012]
    Keywords : Audi; brand; brand community; brand values; communication; loyalty; Russian automobile market;

    Abstract : Purpose The aim of the paper is to improve the understanding of effects caused by involvement of brand community members in communication with a brand owning company. The research has been conducted in Moscow, Russia. READ MORE

  5. 4. Exchange rate risk in Automobile Industry: An Empirical Study on Swedish, French and German Multinational Companies.

    University essay from Handelshögskolan vid Umeå universitet

    Author : Lyna Alami Barumwete; Feiyi Rao; [2008]
    Keywords : Exchange rate risk; Hedging strategies; Risk management; Foreign Exchange exposure;

    Abstract : Recently, both company executives as well as national media have claimed that short currency exchange rate fluctuations are negatively affecting the stock returns of certain firms. However, most previous studies focusing on companies in the US and Asia have been unable to find empirical support for a statistically significant linkage between firm value and exchange rate risk. READ MORE