Essays about: "BMW Rover"

Found 2 essays containing the words BMW Rover.

  1. 1. The impact of mergers & acquisitions on corporate identities and brand portfolios in the automotive industry : A case study of Renault & Dacia

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Stefania Virginia Aldea; [2011]
    Keywords : brand strategy; brand structure; corporate identity; portfolio; global brand; Dacia; Renault;

    Abstract : The today‟s business world deals with an increasing phenomenon of Mergers and Acquisitions (M&A‟s), a process through which companies gain access to some tangible and intangible resources. Within the automotive industry this phenomenon requires even more attention, since it faced many difficulties during time. READ MORE

  3. 2. How to grow internationally: Merge or ally?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Björn Fuisting; [2003]
    Keywords : MEA; Business Law; Business Administration; EU; EU law; mergers; synergy realisation; merger regulation; acquisitions; strategic alliances; concentrations; case survey method; automobile industry; Honda; Rover; Renault; Volvo; BMW; Daimler; Chrysler; Scania; DaimlerChrysler; Nissan; M As; synergy; Management of enterprises; Företagsledning; management; Business and Economics;

    Abstract : Master thesis in Business Administration and Business Law Title:How to grow internationally: Merge or ally? Author:Björn Fuisting Tutors:Rikard Larsson and Catrin Karlsson Purpose: The aim of this thesis it to compare different international growth strategies, mergers and acquisitions (M&As) versus strategic alliances, especially in relation to the amount of realised synergy. A secondary aim is to show the legal aspects of growth, in particular how cases considered under the EU merger regulation have been handled. READ MORE