Essays about: "Baby Boomer"

Showing result 1 - 5 of 9 essays containing the words Baby Boomer.

1. 1. Between ‘Place-Branding’ and ‘Sense of Place’ in the Nordics : A comparative study through two generations of Nordic residents in Stockholm.

   University essay from Stockholms universitet/Kulturgeografiska institutionen

   Author : Iman Miriam Djelloul; [2023]
   Keywords : Place Branding; Sense of Place; The Nordics; Social generations; Baby Boomers; Gen-z; Nordic residents; Stockholm.;

   Abstract : Place branding refers to the strategical act of attaching a positive reputation to a geographical place. This concept is argued important due to its ability to boost places with advantageous lead when globally competing over financial, cultural and human resources. READ MORE

3. 2. From Boomers To Zoomers: Examining Generational Sensemaking Of New Media At Work Introduced During COVID-19

   University essay from Institutionen för tillämpad informationsteknologi

   Author : Mabel Lee; [2021-12-08]
   Keywords : COVID-19; Generations; Multigenerational workforce; New media at work; Sensemaking;

   Abstract : COVID-19 has triggered rapid digitalization in organizations worldwide. New media at work tools were introduced as companies quickly shifted to remote work. Baby Boomer, Generation-X, Millennial and Generation-Z employees had to use new media at work at short notice. READ MORE

4. 3. Self-service technology and Baby boomers : A qualitative study of baby boomers’ acceptance towards self-scanning devices in supermarkets. 

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Eric Lindén; Casper Elheim; Hannes Löfquist; [2021]
   Keywords : Baby boomers; self-service technology; self-scanning; technology acceptance model; technology anxiety; technology innovativeness; self-efficacy; attitudes.;

   Abstract : Abstract  Title: Self-service technology and baby boomers: An empirical study of baby boomers’ acceptance towards self-service technologies in supermarkets. Authors: Casper Elheim, Eric Lindén & Hannes Löfquist Institution: Linnaeus University, School of Business and Economics. READ MORE

5. 4. The high involvement customer journey: A study on customer motivations for touchpoint choice

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Emelie Pine; Isabell Weber; [2020]
   Keywords : High involvement; customer journey; motivation; touchpoints; multichannel; Business and Economics;

   Abstract : Thesis purpose: The purpose of this study is to gain knowledge about baby boomers’ motivations for using either digital or analogue touchpoints in the high involvement customer journey. This ultimately contributes to an increased understanding of the high involvement customer journey. READ MORE

6. 5. Knowledge sharing between different generations in engineering field

   University essay from Högskolan Dalarna/Företagsekonomi

   Author : Arina Badakhova; Reinis Virza; [2020]
   Keywords : Knowledge sharing; generations; Baby Boomers; Generation X; Millennials; engineering field; Latvia;

   Abstract : Purpose: The purpose of particular study is to explore individuals’ perceptions of knowledge sharing and its obstacles in a multigenerational engineering company. This study focuses on two groups of individuals: employees and managers. The perception of knowledge sharing and how differently generations perceive it is covered in this study. READ MORE